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cdk eleads

Automotive CRM platform designed to manage leads, sales pipelines, and dealership marketing.

Our take: For dealerships already running CDK's DMS, it is the low-friction CRM with deep lead management, desking and a CRM-native BDC service.

Best forCar dealerships
ReviewedPricing: Paid
5.8 out of 105 criteria · see breakdown
Try cdkCustom quote (enterprise; ~$1,500-3,000/rooftop/mo)
The bottom line

A solid enterprise CRM for CDK-DMS franchise dealers; a hard sell for independents or non-CDK stores.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.4 out of 5
70+ reviews
Capterra
4.5 out of 5
180+ reviews

4.5 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isAn enterprise automotive CRM (ELEAD, now folded into CDK's Dealership Xperience) built for franchise dealerships on CDK's DMS.
Our takeFor dealerships already running CDK's DMS, it is the low-friction CRM with deep lead management, desking and a CRM-native BDC service.
Off the CDK ecosystem its advantage evaporates, the interface feels dated, and you are signing multi-year contracts with opaque, quote-only pricing.

Best / not good for

Best for
  • Franchise dealerships already on CDK's DMS
  • Multi-rooftop dealer groups needing enterprise reporting
  • Stores with dedicated CRM administrators and BDC processes
Not good for
  • Independent or single-point used-car dealers - over-engineered and pricey
  • Dealers on a non-CDK DMS, where integration depth disappears
  • Teams wanting transparent pricing or a modern, simple UI
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: it is an enterprise rollout requiring configuration, permission setup and training, not a quick self-serve signup.
  2. Scale breakpoint
    Its value is tied to the CDK DMS; in mixed-DMS groups the integration advantage diminishes, and consolidating everything under one vendor concentrates outage risk.
  3. Walled garden
    High lock-in: multi-year auto-renewing contracts, quote-only pricing, and reported difficulty extracting data during transitions.
Still a fit?
If none of these block you, try it on the official site.
Try cdk

Frequently Asked Questions

How does this automotive CRM help dealerships manage and convert digital leads?

It tracks leads from websites, social media, and email campaigns, automates follow-ups, and manages customer interactions to boost conversions.

Does this automotive CRM track leads from dealership websites and third-party sources?

Yes, the automotive CRM captures and tracks leads from dealership websites, online marketplaces, and third-party listing platforms, automates follow-ups, and provides pipeline analytics to increase sales conversions.

How do I use CDK eLeads to manage and track automotive sales leads?

CDK eLeads tracks automotive sales leads, automates follow-ups, and improves dealership conversion rates.

How can I track the entire customer journey from an initial automotive lead to a closed vehicle sale?

Automotive CRM systems track leads through the entire sales funnel, from initial interest to vehicle purchase, providing detailed insights into customer interactions.

What lead management and customer acquisition features does this platform provide for dealerships?

The platform provides lead tracking, CRM integration, Marketing Automation, and customer acquisition tools tailored for dealerships.

Alternatives

  • Step up

    VinSolutions (Cox) - a strong enterprise automotive CRM, especially within the Cox ecosystem.

  • Lighter alternative

    AutoRaptor or DriveCentric - simpler, cheaper CRMs for independent or smaller dealers.

Showing 1–2 of 2

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Tags

#Automotive#CRM

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