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MRI Engage Interact (formerly CallMax)

CallMax is an automated resident communications and answering service for multifamily property management, handling after-hours calls, resident messaging (phone/text/email), maintenance routing, and web chat.

Our take: CallMax is a specialized multifamily communications platform acquired by MRI Software in 2016.

Best forProperty managers
ReviewedPricing: Free Trial
6.4 out of 105 criteria · see breakdown
Try MRICustom pricing (contact MRI Software sales)
CallMax is now MRI Engage Interact

MRI Software acquired CallMaX in October 2016. MRI's resident communications page now says CallMax is MRI Engage Interact, with the same call answering and resident communication features (checked 3 October 2026).

callmax.io, which we linked before, showed only a parking page in the Internet Archive and no longer resolves.

Checked October 3, 2026
The bottom line

Purpose-built multifamily communications suite; ideal for mid-to-large property management companies willing to go through an enterprise sales process.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isCallMax (MRI Software) — automated resident communications and answering service for multifamily property management.
Our takeCallMax is a specialized multifamily communications platform acquired by MRI Software in 2016.
It handles after-hours calls, resident messaging (phone/text/email), maintenance routing, web chat, and ad tracking for apartment communities. Current pricing is fully custom through MRI Software sales.
Why we rate itDeep multifamily-specific feature set — IVR, multi-channel outbound, maintenance dispatch, ad tracking — backed by MRI Software's integrations with every major property management platform (AppFolio, Yardi, RealPage, Buildium, Entrata).
Hard to replicate with generic call tools.
The catchZero self-serve access; no public pricing, no free trial, and no way to get started without going through an enterprise sales demo.
Overkill and cost-prohibitive for smaller landlords or portfolios under ~200 units.

Best / not good for

Best for
  • Mid-to-large multifamily operators needing 24/7 automated answering
  • Leasing teams wanting multi-channel (phone, text, email, chat) resident engagement
  • Property managers already on MRI, Yardi, RealPage, or Entrata ecosystems
Not good for
  • Small landlords or portfolios under 100 units (pricing won't pencil out)
  • Teams wanting instant self-serve signup and transparent pricing
  • Commercial, retail, or non-residential property types
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: enterprise demo → custom quote → onboarding cycle; no self-serve path.
  2. Scale breakpoint
    Scales well within multifamily; custom contracts may lag when rapidly expanding portfolios mid-term.
  3. Walled garden
    Moderate: integrates with major PM platforms, but communications data and workflows are tied to the MRI Software ecosystem.
Still a fit?
If none of these block you, try it on the official site.
Try MRI

Frequently Asked Questions

Can I make automated sales calls with personalized voice scripts?

Automated sales calls can use personalized voice scripts to increase engagement and lead conversion.

Can sales teams automate calling campaigns with this power dialer solution?

Yes, sales teams can automate outbound calling campaigns, track engagement, and increase productivity with power dialer solutions.

How can CallMax boost outbound sales team productivity with its power and predictive dialer features?

CallMax boosts outbound sales productivity with predictive dialers, call scheduling, and performance tracking features.

How does this call management software optimize inbound and outbound communications for teams?

Time tracking software monitors employee hours, projects, and productivity efficiently through automated logging, reporting, and integrations.

How does this tool help call centers manage outbound campaigns and track performance?

Call centers can manage outbound campaigns, track call performance, and monitor agent productivity with integrated tools.

Alternatives

  • Step up

    MRI Software full platform bundle for broader property management and accounting needs.

  • Lighter alternative

    Goodcall or AnswerConnect for smaller portfolios needing basic answering services without an enterprise contract.

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Tags

#CallTracking#Analytics

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