What is BuiltWith and what does it offer?

BuiltWith is a web technology profiling tool that allows users to analyze websites and discover the technologies, platforms, and tools they use. It provides insights into web frameworks, analytics, hosting, and marketing technologies.

How does BuiltWith help users understand websites?

BuiltWith helps users identify the technology stack of any website, including content management systems, e-commerce platforms, advertising tools, and analytics software. This information is useful for competitive analysis, sales research, and business strategy.

Is BuiltWith easy to use?

Yes, BuiltWith is user-friendly. Users can simply enter a website URL, and the platform generates a detailed report showing all detected technologies without technical expertise.

Can BuiltWith integrate with other tools?

BuiltWith provides data exports and integrations that can be used with CRM systems, marketing tools, or analytics platforms to enhance business intelligence and prospecting workflows.

Who should use BuiltWith and what are the benefits?

BuiltWith is ideal for digital marketers, sales teams, web developers, and business analysts. Benefits include understanding competitors’ technology, generating leads, planning tech stacks, and making data-driven decisions for web strategies.

Reviewed · Updated 2026-06-19

BuiltWith

BuiltWith is a comprehensive web technology profiler that reveals the underlying software, frameworks, analytics tools.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Paid

Best for

BuiltWith is ideal for sales and marketing professionals seeking highly targeted leads, market researchers analyzing web technology trends, competitive intelligence teams, web developers and agencies for platform identification, and investors performing due diligence on digital businesses

Community ratings

4.3/ 5 aggregate · across 2 sources

4.360+ reviews

Capterra

4.220+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

BuiltWith — web technology profiler and B2B sales intelligence platform.

Our take

BuiltWith is the go-to platform for revealing any website's full technology stack — CMS, analytics, ad networks, payment gateways, hosting, and more — then turning that data into targeted prospect lists. DB categorises it under 'Chrome Extensions & Browser Tools,' which is a mislabel; the Chrome extension is a free add-on, but the core product is a SaaS lead-gen and market-intelligence platform. Pricing is confirmed at $295/mo (Basic) through $995/mo (Team), with a niche $144/yr 'Advanced' plan for detailed single-site lookups only.

Why we rate it

No other tool matches BuiltWith's breadth of technology detection — 50,000+ technologies tracked — combined with the ability to export filtered prospect lists directly into a CRM. For tech-stack-based prospecting, it is the category standard.

The catch

Pricing starts at $295/mo, making it expensive for solo users or small teams; the free tier is limited to single site lookups with no list-building or export capabilities.

Best for

B2B sales teams targeting prospects by specific technology stack

Market researchers tracking technology adoption trends and share

Competitive intelligence teams auditing rivals' digital infrastructure

Not good for

Bootstrapped founders or freelancers who need only occasional lookups

Teams needing deep firmographic data beyond technology signals

Users requiring real-time data on very new or niche proprietary tools

Friction report

Time to value

Fast: free site lookup is instant; paid list exports are available within minutes of subscribing.

Scale breakpoint

Basic plan caps at 2 technology searches/month — teams that need broader prospecting quickly hit the ceiling and must jump to Pro ($495/mo).

Walled garden

Moderate: CRM integrations and CSV exports exist on all paid plans, but the underlying dataset and list-filtering logic live entirely within BuiltWith.

A look inside

Frequently Asked Questions

Alternatives

Step up

Similarweb for broader digital intelligence beyond technology stack (traffic, audience, keywords).

Lighter alternative

Wappalyzer free browser extension for quick technology lookups without a subscription.

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