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Reviewed · Updated 2026-06-19

autoquotes

Insurance quoting automation platform for comparing policies and streamlining sales.

Reviewed by the Conversion Gems editorial team ·
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Pricing
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Best for
Restaurant suppliers
Category
CRM & Sales
The bottom line

The industry-standard CPQ for foodservice equipment — unmatched catalog depth, but pricing is opaque and Mac support is lacking.

6.9
Our score
6.9 / 10
Conversion Gems editorial verdict
Contact Revalize for pricing
Features9/10
9 - Near-complete CPQ suite for the vertical: live pricing, ~1M SKUs, CAD/Revit, 2D/3D design, analytics, payments, e-signatures.
Value5/10
5 - No public pricing makes ROI evaluation difficult pre-contract; custom pricing suits enterprise buyers but is opaque for smaller dealers.
Ease of use6/10
6 - Well-regarded once learned, but requires vendor-led onboarding, has print/UI complaints, and lacks Mac support.
Ecosystem7/10
7 - Deep integration with manufacturer data feeds and CAD/Revit; API and Integration Hub available, but ecosystem is FES-vertical-specific.
Support7/10
7 - 35-year track record and 98% user satisfaction; support quality praised in reviews, though platform limitations take time to resolve.

Community ratings

4.8/ 5 aggregate · across 1 source
Capterra
4.880+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

AutoQuotes (AQ) — CPQ and catalog platform for the foodservice equipment & supplies industry.

Our take

AutoQuotes is the dominant Configure-Price-Quote platform for foodservice equipment dealers, reps, manufacturers, and consultants — not an insurance tool as the DB summary incorrectly states. Owned by Revalize, it hosts nearly 1 million SKUs from 800+ manufacturers and is trusted by 20,000+ industry professionals across North America and Europe. The DB-listed $35/mo flat price is not corroborated by any public source; actual pricing is custom and requires contacting Revalize directly.

Why we rate it

With 35+ years in the market, AutoQuotes is the de facto standard for foodservice equipment quoting. Its catalog breadth and live-pricing accuracy are unmatched in the vertical, and its 4.7/5 rating across 88+ reviews reflects genuine daily-use value for the industry.

The catch

Pricing is fully opaque — no public tiers. Windows-only desktop client frustrates Mac users (a long-standing complaint). Scaling to additional modules (Design, Analytics, Pay) means more negotiation with Revalize.

Best for
Foodservice equipment dealers quoting large project bids
Manufacturer reps tracking quote conversion and sales metrics
Designers and consultants needing CAD/Revit specs alongside quotes
Not good for
Mac-first teams (limited Apple support)
Businesses outside foodservice equipment and supplies
Teams needing transparent, self-serve SaaS pricing
Friction report
Time to value
Moderate: requires a sales demo to obtain pricing and onboarding; once set up, quoting from the catalog is fast and well-rated by users.
Scale breakpoint
Expanding to analytics (AQ Insight Pro) or design modules (AQ Design Solutions) requires separate licensing negotiations and may strain budget at scale.
Walled garden
High: the product database, pricing data, and quote workflows are all Revalize-proprietary; migrating to another platform would mean rebuilding catalog integrations from scratch.

A look inside

autoquotes product screenshot

Frequently Asked Questions

Alternatives

Step up

Revalize's broader CPQ platform suite for multi-vertical manufacturers needing advanced rules engines.

Lighter alternative

Lightspeed or Quosal for smaller dealers who need basic quoting without the full foodservice catalog infrastructure.

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Tags

#Insurance#Quoting

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