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Wappalyzer

Wappalyzer is a utility that uncovers the technologies used on websites, including content management systems, e-commerce platforms, web servers, JavaScript frameworks, analytics tools, and more.

Our take: Wappalyzer is far more than a browser extension — it's a full technology-intelligence and lead-generation platform used by sales and marketing teams to identify companies by the tech stack they run.

Best forWappalyzer is designed for sales professionals, digital marketers, web developers, tech recruiters, market researchers, and agency owners who need insights into website technologies
ReviewedPricing: Freemium
7.1 out of 105 criteria · see breakdown
Try WappalyzerFree (50 lookups/mo); paid from $250/mo
The bottom line

The go-to tool for tech-stack prospecting, but meaningful volume requires committing to a $250/mo+ plan.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.7 out of 5
50+ reviews
Capterra
4.9 out of 5
10+ reviews
Trustpilot
3.5 out of 5
5+ reviews

4.6 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isWappalyzer — website technology profiler and B2B lead intelligence platform.
Our takeWappalyzer is far more than a browser extension — it's a full technology-intelligence and lead-generation platform used by sales and marketing teams to identify companies by the tech stack they run.
Paid plans start at $250/mo (Pro) and reach $850+/mo (Enterprise), with only a thin free tier offering 50 lookups/month. It belongs in Sales Intelligence and Market Research as much as Browser Tools.
Why we rate itWappalyzer has the broadest tech-detection coverage in its class and pairs it with built-in email verification and lead exports — avoiding the need to stitch multiple tools together for a basic tech-stack prospecting workflow.
The catchThe free tier's 50-lookup cap is exhausted almost instantly in any real prospecting workflow, and the jump to $250/mo is steep.
API credits also expire after 60 days, punishing irregular usage.

Best / not good for

Best for
  • Sales teams prospecting by technology stack (e.g. target all Shopify stores in a region)
  • Digital agencies running competitive technology audits
  • Market researchers tracking tech adoption trends
Not good for
  • Identifying custom or proprietary in-house technology stacks
  • Teams needing real-time monitoring of rapidly-updating tech stacks
  • Budget-constrained users who need more than 50 lookups per month
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: browser extension shows results instantly on page load; lead list generation takes a few minutes of setup.
  2. Scale breakpoint
    Credit caps bite hard — 5K credits/mo on Pro runs out quickly for bulk enrichment campaigns; Enterprise pricing becomes necessary above moderate volumes.
  3. Walled garden
    Moderate: data exports are available, but lead lists and enrichment history live in Wappalyzer's platform; API access is tied to plan credits.
Still a fit?
If none of these block you, start on the free plan.
Try Wappalyzer

A look inside

Wappalyzer product screenshot

Frequently Asked Questions

What is Wappalyzer and what does it offer?

Wappalyzer is a technology intelligence tool that helps users identify the technologies, frameworks, and software used by websites. It provides insights into content management systems, analytics, e-commerce platforms, and more.

How does Wappalyzer help users understand websites?

Wappalyzer scans websites to detect the tools and technologies powering them, helping users gain insights into competitors’ tech stacks, plan marketing strategies, and inform business decisions.

Is Wappalyzer easy to use?

Yes, Wappalyzer is beginner-friendly. Users can install a browser extension or use the web app to quickly analyze websites and generate detailed technology reports.

Can Wappalyzer integrate with other tools?

Yes, Wappalyzer offers data exports and API access, allowing integration with CRM systems, marketing platforms, and analytics tools to support research and business intelligence workflows.

Who should use Wappalyzer and what are the benefits?

Wappalyzer is ideal for digital marketers, sales teams, developers, and business analysts. Benefits include competitor analysis, lead generation, understanding technology trends, and making informed decisions for online strategies.

Alternatives

  • Step up

    BuiltWith for deeper tech-stack analytics, or Similarweb for broader competitive intelligence.

  • Lighter alternative

    Wappalyzer free browser extension for one-off lookups without a paid account.

Showing 1–2 of 2

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Tags

#TechStack#WebAnalysis#SEO

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