What is Tally.so and what does it do?

Tally.so is an intuitive online form builder that lets individuals and teams create simple yet powerful forms, questionnaires, surveys, and data collection pages without needing design or coding skills. Instead of using complex form tools, Tally.so provides a clean, user‑friendly interface where you can write questions naturally and publish a form that captures responses, collects files, and integrates with your workflows.

How does Tally.so make creating forms easier?

Tally.so streamlines form creation by letting you type content as if you’re writing a document — there’s no drag‑and‑drop clutter or tedious setup steps. You can add logic, payment links, file uploads, and conditional sections by typing or toggling simple options, so the final form looks clean and works exactly the way you intend without unnecessary complexity.

What features does Tally.so offer for users?

Tally.so includes features such as unlimited questions, conditional logic, file uploads, embedded forms, custom branding, and payment collection through Stripe. It also supports respondent redirects, thank‑you messages, and multi‑page layouts, enabling you to design forms for everything from lead capture and customer feedback to event registrations and online orders in one versatile platform.

Can Tally.so integrate with other tools and workflows?

Yes — Tally.so connects seamlessly with popular automation and productivity tools like Zapier, Make (Integromat), Notion, Google Sheets, and Slack, allowing you to send form responses into workflows, notifications, or databases automatically. These integrations help teams accelerate processes like lead routing, task creation, and CRM updates without manual data entry.

Who should use Tally.so and what benefits can they expect?

Tally.so is ideal for entrepreneurs, marketers, educators, product teams, and anyone who needs to collect information online without friction. Users can expect quick setup, clean and responsive forms, flexible logic and payment options, and easy integration into existing systems — all while maintaining a professional look without needing technical expertise.

Reviewed · Updated 2026-06-19

Tally.so

Reviewed by the Conversion Gems editorial team · 2026-06-19

Try Tally.so

Pricing

Free

Best for

Tally.so is ideal for small businesses, startups, educators, and teams looking for an easy way to create forms without coding

Community ratings

2.4/ 5 aggregate · across 2 sources

Capterra

4.930+ reviews

Trustpilot

2.3740+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Tally.so — no-code form builder with an exceptionally generous free tier.

Our take

Tally.so is a standalone form-builder, not a CRO tool as the DB category suggests — though it serves lead capture and feedback use cases. The DB also marks it as 'free' only, but Tally runs a freemium model: Pro at $29/mo (~$24/mo annual) unlocks custom domains, branding removal, and team collaboration, while Business at $89/mo (~$74/mo annual) adds compliance controls. The free plan genuinely delivers 99% of core features including unlimited forms, submissions, conditional logic, file uploads, and integrations.

Why we rate it

Few SaaS tools deliver this much value on a free tier. Tally removes the usual free-plan friction points — submission caps, form limits, logic gating — making it a genuine no-compromise option for most individual and small-team use cases.

The catch

All free forms display Tally branding; removing it requires the $29/mo Pro plan. Advanced analytics (drop-off, visit tracking) are also paywalled. Not a CRO or A/B testing platform — it is purely a form builder.

Best for

Startups and solo creators needing unlimited free forms

Educators and non-profits building surveys or registration forms

Small teams routing form data into Notion, Airtable, or Google Sheets

Not good for

Enterprise teams needing SSO or advanced audit logs

Marketers needing built-in A/B testing or conversion optimization analytics

High-volume pipelines where fair-use submission limits could be a concern

Friction report

Time to value

Fast: build and publish a working form in under 5 minutes with no account setup friction.

Scale breakpoint

Free tier operates under fair-use guidelines with no hard submission cap stated; very high-volume deployments may need to contact Tally. Per-plan pricing means cost does not scale with team size.

Walled garden

Low: data flows out via CSV export, Google Sheets sync, Airtable, webhooks, Zapier, and Make — no meaningful lock-in.

A look inside

Frequently Asked Questions

Alternatives

Step up

Typeform for conversational, branded forms with richer analytics and higher-end UX.

Lighter alternative

Google Forms for basic free data collection with no customization needs.

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