
Tally.so
Tally.so
Our take: Tally.so is a standalone form builder that serves lead capture and feedback use cases.
Best-in-class free form builder; upgrade to Pro only when you need white-labeling or team workspaces.
Our score
Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.
Community ratings
Shown for context only. Our score is independent.
2.4 / 5 aggregate · across 2 sources
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it is, and why we rate it
One line each. Open a row for detail.
Our takeTally.so is a standalone form builder that serves lead capture and feedback use cases.
Why we rate itFew SaaS tools deliver this much value on a free tier.
The catchAll free forms display Tally branding; removing it requires the $29/mo Pro plan.
Best / not good for
- Startups and solo creators needing unlimited free forms
- Educators and non-profits building surveys or registration forms
- Small teams routing form data into Notion, Airtable, or Google Sheets
- Enterprise teams needing SSO or advanced audit logs
- Marketers needing built-in A/B testing or conversion optimization analytics
- High-volume pipelines where fair-use submission limits could be a concern
Friction report
Trade-offs to know before signing up.
- Time to valueFast: build and publish a working form in under 5 minutes with no account setup friction.
- Scale breakpointFree tier operates under fair-use guidelines with no hard submission cap stated; very high-volume deployments may need to contact Tally. Per-plan pricing means cost does not scale with team size.
- Walled gardenLow: data flows out via CSV export, Google Sheets sync, Airtable, webhooks, Zapier, and Make — no meaningful lock-in.
A look inside

Frequently Asked Questions
What is Tally.so and what does it do?
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Alternatives
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