Productivity & Business · Scheduling & Booking

PatientNow

EMR and practice management software for med spas and aesthetic, plastic surgery and dermatology practices, sold by quote.

Our take: PatientNow covers clinical and business work for aesthetic practices: charting and EMR, online booking with reminders, intake forms, payments and memberships, email and SMS marketing, lead management and photo documentation.

Best forMed spas, aesthetic clinics

ReviewedOct 2026Paid

6.55 criteria · see breakdown

Try PatientNowQuote only (3 plans)

PatientNow is practice management software for aesthetic and elective medical practices such as med spas, plastic surgery, dermatology and weight loss clinics. It combines an EMR with scheduling, online booking, payments, marketing and before-and-after photos (RxPhoto). There are three plans, Standard, Amplify and Catalyst, all priced by quote after a demo. We are a review site; the official login is at login.patientnow.com.

The bottom line

An all-in-one EMR, booking and marketing system for aesthetic practices, priced by quote.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Capterra

3.9

290+ reviews

3.9 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isPatientNow — all-in-one EMR, practice management, and marketing automation platform built exclusively for aesthetic and wellness practices.

Our takePatientNow covers clinical and business work for aesthetic practices: charting and EMR, online booking with reminders, intake forms, payments and memberships, email and SMS marketing, lead management and photo documentation.

Higher plans add advanced marketing automation, telehealth, e-prescribing, lab ordering and insurance billing. Prices aren't published; PatientNow builds a quote around practice size, locations and features.

Why we rate itPatientNow is built for aesthetic medicine, with photo documentation, memberships, treatment quoting and marketing tied to the patient record, which general EMRs often lack.

The catchPricing is quote-only with no free trial, so you need a demo to learn the cost, and the platform is more than a small single-provider practice may need.

Best / not good for

Best for

Mid-size to established med spas and aesthetic clinics needing EMR + marketing in one
Plastic surgery and dermatology practices requiring insurance billing and complex workflows
Practices prioritizing integrated before/after photography and patient engagement tools

Not good for

Solo practitioners or small startups with tight budgets and simple needs
General-purpose medical practices outside aesthetics and wellness
Teams wanting transparent SaaS pricing without a sales-call process

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Slow: custom onboarding, implementation fees, data migration, and staff training mean weeks to months before full deployment.
Scale breakpoint
Plans differ in user capacity and marketing limits, so growing practices may need to move up a plan.
Walled garden
High: clinical records, photos, and patient data are deeply embedded; migrating out requires data-export coordination and potential migration fees.

Still a fit?

If none of these block you, try it on the official site.

Try PatientNow

PatientNow plans

Plan	Price	Main features
Standard	Quote	EMR and practice management, online booking and patient portal, email and SMS marketing, lead management, before-and-after photos, payments, loyalty and memberships, reporting, treatment quoting
Amplify	Quote	Standard plus higher user capacity and marketing limits, advanced booking and deposits, lead nurturing, drip campaigns
Catalyst	Quote	Amplify plus the highest limits, AI business insights, telehealth, e-prescribing; lab ordering, insurance billing and e-fax depending on setup

From PatientNow's pricing page, checked 3 October 2026. PatientNow publishes no prices and quotes by practice size, locations and features.

A look inside

Frequently Asked Questions

How much does PatientNow cost?

PatientNow doesn't publish prices. Its three plans, Standard, Amplify and Catalyst, are quoted after a demo based on your practice size, locations and features (checked 3 October 2026).

Is PatientNow an EMR?

Yes. PatientNow includes an EMR for aesthetic and wellness care, with charting, photos, consents, e-prescribing and lab ordering, together with scheduling, payments and marketing.

Is PatientNow HIPAA compliant?

PatientNow says it is HIPAA compliant, with audit logs, consent tracking and role-based access, and that it holds Meaningful Use certification.

Where is the PatientNow login?

We are a review site, not PatientNow. The official login is at login.patientnow.com, linked from patientnow.com/platform/login, which also links the RxPhoto login.

Alternatives

Step up
Jane EMR, electronic medical records and practice management for healthcare providers (from our reviews).
Lighter alternative
For booking and payments without a full EMR, see the tools in our Scheduling & Booking category.

Showing 1–2 of 2

Sources checked October 3, 2026: PatientNow pricing, PatientNow FAQs, PatientNow login page, PatientNow homepage.

Conversion Gems independently reviews every tool.