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Northbeam

Northbeam is a marketing attribution and measurement platform for ecommerce brands with large paid ad budgets, priced from $1,500 a month.

Our take: Northbeam aims at brands where ad budget decisions are worth tens of thousands a month, and its feature set reflects that: view-through attribution, MMM, incrementality and a pipeline back into ad algorithms.

Best forEcommerce ad attribution
ReviewedPricing: Paid
6.3 out of 105 criteria · see breakdown
Try NorthbeamFrom $1,500/mo

Northbeam is a marketing attribution and measurement platform for ecommerce brands that advertise across many channels. Starter is listed from $1,500 a month and Professional from $3,500 a month, with the final price scaled by your pageviews; there is no free plan.

The bottom line

Worth a demo for multi-channel ecommerce brands with big ad budgets; too costly for small stores.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA first-party attribution and measurement suite for ecommerce brands that spend heavily on ads.
Our takeNorthbeam aims at brands where ad budget decisions are worth tens of thousands a month, and its feature set reflects that: view-through attribution, MMM, incrementality and a pipeline back into ad algorithms.
For that buyer the price can make sense. For a store spending a few thousand a month on ads, $1,500 a month for measurement is hard to justify, and lighter tools exist.
Why we rate itDeep, ecommerce-specific measurement with hands-on strategy help, at a price only larger advertisers can justify.
The catchListed prices are only starting points, and higher tiers lock you into annual terms.

Best / not good for

Best for
  • DTC brands spending six figures a month on ads
  • Media buyers judging cross-channel ROAS
  • Agencies managing ecommerce clients
Not good for
  • Small Shopify stores
  • B2B SaaS pipeline attribution
  • Teams wanting a free tier
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Weeks: demo, quote, tracking setup, then a learning period as the model collects data.
  2. Scale breakpoint
    Non-Shopify platforms, unlimited users and a media strategist need Professional at $3,500 a month or more.
  3. Walled garden
    Medium: data exports on Professional, touchpoint exports on Enterprise, plus the Northbeam MCP.
Still a fit?
If none of these block you, try it on the official site.
Try Northbeam

Northbeam plans and pricing

PlanPriceAd spend fitTerms
GrowthCustom quoteUnder $200K/month, via an agency partnerThrough the agency engagement
StarterFrom $1,500/moUnder $1.5M/yearMonth-to-month, usage-based (Shopify)
ProfessionalFrom $3,500/moUp to $500K/monthAnnual term
EnterpriseCustom quoteOver $500K/monthAnnual term

From Northbeam's pricing page, checked 4 October 2026. Prices are starting rates; the monthly price depends on data volume measured in pageviews. Offer: each plan also lists up to $50,000 to $200,000 in ad credits from Northbeam's ad platform partners.

Frequently Asked Questions

How much does Northbeam cost per month?

Northbeam's pricing page lists Starter at $1,500 and Professional at $3,500 per month; Growth and Enterprise are custom quotes. These are starting rates: your monthly price depends on your data volume, measured in pageviews (checked 4 October 2026).

Does Northbeam require an annual contract?

Starter is month-to-month with usage-based pricing for Shopify brands. Professional and Enterprise are annual terms billed annually or semi-annually, according to Northbeam's pricing FAQ.

What are the drawbacks of using Northbeam?

Cost is the main one: plans start at $1,500 a month and rise with pageviews. There is no free plan or self-serve trial, non-Shopify stores need Professional or higher, and Northbeam's numbers will not match Meta or Google reports, which it says is by design.

Northbeam vs Triple Whale: what is the difference?

Both measure ecommerce ad performance. Triple Whale lists a free plan and paid tiers on the Shopify App Store. Northbeam has no free plan, starts at $1,500 a month, and adds a dedicated media strategist from Professional up.

Who is Northbeam for?

Northbeam says it fits ecommerce businesses running experiment-based growth marketing across multiple ad channels. It recommends Enterprise for brands spending more than $250,000 a month on performance marketing.

How do I log in to Northbeam?

Conversion Gems is a review site, not Northbeam. The Login link on northbeam.io goes to https://dashboard.northbeam.io/.

Northbeam alternatives

Other ad attribution tools in our directory:

Showing 1–3 of 3
Sources checked October 4, 2026: Northbeam pricing and FAQ, Northbeam integrations, Northbeam Apex announcement.

Conversion Gems independently reviews every tool.

Tags

#MarketingAttribution#Ecommerce#MediaBuying

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