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Triple Whale

Ecommerce analytics and attribution platform for Shopify brands, with a free plan and paid tiers that add multi-touch attribution and AI tools.

Our take: Triple Whale is a common pick for Shopify brands that want ad attribution without stitching tools together.

Best forShopify brand attribution
ReviewedPricing: Freemium
7.1 out of 105 criteria · see breakdown
Try TripleFree; Foundation $219/mo (Shopify App Store)

Triple Whale is an analytics and attribution platform for Shopify brands that unifies store, ad, email and SMS data. It has a free plan, and the Shopify App Store lists paid plans from $219 a month.

The bottom line

Worth trying free; pay only once ad spend makes multi-touch attribution matter.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Trustpilot
3.3 out of 5
60+ reviews

3.3 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA Shopify-first analytics and attribution dashboard with an AI assistant on top.
Our takeTriple Whale is a common pick for Shopify brands that want ad attribution without stitching tools together.
The free plan is genuinely useful for blended reporting and first or last click views. The real product starts at Foundation, $219 a month on the Shopify listing, where multi-touch attribution and custom reporting live. Check the quote for your store size, since we could not load the vendor's own pricing page.
Why we rate itIt joins store, ad and retention data with attribution and an AI assistant in one Shopify app.
The catchThe jump from free to $219 a month is large, and the vendor's own price for bigger stores may differ.

Best / not good for

Best for
  • Shopify brands with meaningful paid ad spend
  • Teams that want multi-touch attribution
  • Agencies managing several Shopify clients
Not good for
  • Stores not on Shopify
  • Small stores that cannot justify $219 a month
  • Lead-gen or info-product funnels
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Low: install from the Shopify App Store and connect ad accounts.
  2. Scale breakpoint
    Multi-touch attribution and custom dashboards need the $219 a month tier.
  3. Walled garden
    Moderate: data is unified inside Triple Whale; the SQL editor helps with custom queries.
Still a fit?
If none of these block you, start on the free plan.
Try Triple

Triple Whale plans

PlanPriceWhat it adds
Free$0First and last click attribution, Triple Pixel, 12-month lookback, ads, Amazon, email and SMS integrations
Foundation$219/mo or $2,190/yrMulti-touch attribution, cohort analysis, custom dashboards, SQL editor, Moby AI
Automate$749/mo or $7,490/yrMoby automations, AI creative generation, contextual benchmarks

From Triple Whale's Shopify App Store listing, checked 4 October 2026. Triple Whale's own pricing page could not be loaded; confirm the price for your store size.

Frequently Asked Questions

Is Triple Whale paid?

Triple Whale has a free plan. Paid plans on the Shopify App Store are Foundation at $219 a month or $2,190 a year and Automate at $749 a month or $7,490 a year (checked 4 October 2026).

Is Triple Whale free?

Yes, there is a free plan with first and last click attribution, the Triple Pixel, a 12-month lookback and integrations for ads, Amazon, email and SMS. Multi-touch attribution needs a paid plan.

How much does Triple Whale cost?

The Shopify App Store lists Foundation at $219 a month and Automate at $749 a month, with about 17% off on annual billing. Triple Whale's own pricing page could not be loaded for this check, so confirm the quote for your store size (checked 4 October 2026).

What does Triple Whale do?

It combines Shopify store, ad, email and SMS data into dashboards, attributes sales to channels with its pixel and adds an AI assistant called Moby for questions and automations.

Does Triple Whale work with Shopify?

Yes. It installs from the Shopify App Store, where the listing launched on 4 December 2020, and it lists integrations with Facebook, Google Ads, TikTok, Klaviyo, Gorgias and Recharge.

Triple Whale alternatives

Other attribution and tracking tools in our directory:

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Sources checked October 4, 2026: Triple Whale on the Shopify App Store, Triple Whale homepage.

Conversion Gems independently reviews every tool.

Tags

#EcommerceAnalytics#Attribution#Shopify

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