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Reviewed · Updated 2026-06-16

InVideo AI

AI video editing and creation platform for marketing, social media, and short-form content.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Paid
Best for
Marketing Teams
Category
AI Video Creation
The bottom line

Strong all-in-one AI video pipeline for marketers; freemium with paid from ~$17/mo, but watch credit consumption.

7.7
Our score
7.7 / 10
Conversion Gems editorial verdict
Free; Plus from ~$17/mo (annual billing)
Features9/10
9 - agentic editor, 200+ models, avatars, stock, and templates.
Value7/10
7 - bundled model access is strong; credit math adds unpredictability.
Ease of use8/10
8 - prompt/script workflow is beginner-friendly.
Ecosystem7/10
7 - iStock/Storyblocks, team plans, broad model roster.
Support6/10
6 - help docs; enterprise is sales-led.

Community ratings

2.1/ 5 aggregate · across 1 source
Trustpilot
2.1990+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

InVideo AI (invideo.io) — an AI video creation platform that turns scripts and prompts into edited marketing and social videos, with access to 200+ generative models, stock media, avatars, and an agentic v4 workflow.

Our take

Our summary and category are accurate. 2026 pricing shifted to a credit-based model: free with watermarks, Plus from ~$17/mo annual (~$25–28 monthly), Max ~$85/mo, Generative $170/mo, Elite $900/mo. Our $28–100 range aligns with Plus/Max monthly billing but understates the new credit economics — model choice and length burn credits fast.

Best for
Marketing teams producing YouTube, social, and ad creatives at speed
Creators wanting Sora/Veo/Kling access without separate subscriptions
Teams needing templates, stock media, and voiceover in one tool
Not good for
Hollywood-grade manual editing control (use Premiere/DaVinci)
Predictable flat pricing — credits vary by model and duration
Users expecting our old minute-based pricing to match exactly
Friction report
Time to value
Fast: paste a script or prompt and get a draft video in minutes.
Scale breakpoint
Credit burn on premium models and 4K output pushes upgrades and top-ups.
Walled garden
Moderate: projects, brand kits, and credits live on InVideo; standard export.

A look inside

InVideo AI product screenshot

Frequently Asked Questions

Alternatives

Step up

Runway or Adobe Firefly Video for premium cinematic control.

Lighter alternative

CapCut or Canva free tiers for simple social clips.

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Tags

#TextToVideoAI#AIVideoGenerator#VideoCreation

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