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Durable AI

AI website builder for small service businesses that generates a site from three questions and bundles a CRM, bookings, invoicing and AI marketing tools.

Our take: Durable makes the most sense for a service business that has no website and no system for leads yet.

Best forSites for service businesses
ReviewedPricing: Freemium
7.1 out of 105 criteria · see breakdown
Try DurableFree preview plan; paid from $22/mo billed yearly
The bottom line

Fastest path from zero to a live small-business website, with CRM and invoicing included at no extra cost.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Trustpilot
4.8 out of 5
240+ reviews

4.8 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isDurable — AI website builder that generates a full business site in ~30 seconds.
Our takeDurable makes the most sense for a service business that has no website and no system for leads yet.
In one sitting you get a generated site, a booking page, a customer list and a way to send invoices, which covers what a cleaner, coach or tradesperson needs in year one. The limits show up when you want a distinctive design, code-level changes or a real online store, and the AI features run on monthly quotas. Plan on paying for Launch, since the Free plan cannot publish a site.
Why we rate itDurable's all-in-one approach eliminates the need for separate CRM, invoicing, and marketing SaaS tools for most micro-businesses.
The AI generation speed is a genuine differentiator — few competitors match the 30-second time-to-first-site.
The catchDesign customization is limited and template variety is modest; users wanting fine-grained visual control or deep third-party integrations will hit walls quickly.
The bundled tools (CRM, invoicing) are basic compared to dedicated alternatives.

Best / not good for

Best for
  • Solo founders who need a live website in minutes with zero design skills
  • Service businesses wanting built-in CRM and invoicing on one subscription
  • Non-technical owners who cannot afford a designer or developer
Not good for
  • Developers or designers needing granular code and style control
  • E-commerce stores requiring deep product catalog or inventory features
  • Companies heavily reliant on third-party SaaS integrations or advanced analytics
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: Durable generates a site after you answer three questions about your business; publishing it needs a paid plan.
  2. Scale breakpoint
    AI blog posts, lead replies and images are capped per month (10, 20 and 50 on Launch). Grow raises the caps and allows unlimited team members, but there is no extensive HTML access or e-commerce focus for a growing store.
  3. Walled garden
    Moderate: hosting, CRM, and invoicing are tightly coupled to Durable — migrating off means rebuilding the entire stack elsewhere.
Still a fit?
If none of these block you, start on the free plan.
Try Durable

A look inside

Durable AI product screenshot

Frequently Asked Questions

Is Durable free?

Durable has a Free plan, but it only lets you build and share a private preview of your site on a durable.site address, with up to 10 CRM customers, 5 AI images and 10 AI chat messages a month (checked 4 October 2026). To publish a live site, connect or register a custom domain and remove the Durable badge, you need a paid plan.

How much does Durable cost?

Durable lists three plans (checked 4 October 2026): Free at $0, Launch at $25 a month billed monthly or $22 a month billed yearly, and Grow at $49 a month billed monthly or $41 a month billed yearly. Grow adds unlimited team members, 1:1 onboarding and higher AI limits.

Does Durable include a CRM and invoicing?

Yes. The CRM is on every plan, capped at 10 customers on Free and unlimited on Launch and Grow. Invoicing lives in the same dashboard: you send invoices by email, and if you turn on Durable Payments the customer gets a Stripe payment link. Durable says it charges no fee beyond Stripe's standard processing rates.

Can I use my own domain with Durable?

Yes, on a paid plan. You can connect a domain you already own, which Durable says takes about five minutes of DNS changes, or register one inside Durable. Launch includes a free domain registration worth up to $20 and Grow up to $40. Durable says it will transfer your custom domain to you if you leave.

Alternatives

  • Step up

    Webflow for full visual design control and advanced CMS capabilities.

  • Lighter alternative

    Carrd for ultra-simple, single-page personal or landing-page sites.

Showing 1–2 of 2

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Tags

#AIWebsiteBuilder#NoCode#LandingPage

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