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Reviewed · Updated 2026-06-19

Bookee

Offers scheduling, payments, and client management for fitness and wellness businesses.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Free Trial
Best for
Fitness studios
Category
CRM & Sales
The bottom line

Kenko is a premium fitness studio growth platform combining booking, memberships, and AI marketing — priced for studios serious about scaling revenue.

7
Our score
7 / 10
Conversion Gems editorial verdict
From $499/mo (or $2,995/yr billed annually)
Features8/10
8 - comprehensive stack: scheduling, memberships, payments, branded app, and AI marketing automation in one platform.
Value6/10
6 - steep post-rebrand pricing ($499–$798/mo); revenue guarantee reduces risk but remains prohibitive for smaller studios.
Ease of use7/10
7 - dedicated growth coach eases onboarding; platform depth still requires real setup investment.
Ecosystem6/10
6 - solid fitness-specific integrations (Gympass, etc.) but limited general third-party connector ecosystem.
Support8/10
8 - three-tier support model with dedicated growth coaches and twice-monthly strategy audits on upper plans.

Community ratings

4.4/ 5 aggregate · across 2 sources
G2
4.120+ reviews
Capterra
4.570+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Kenko (formerly Bookee) — AI-powered booking, marketing, and growth platform for boutique fitness studios.

Our take

Bookee rebranded to Kenko in early 2025 and pivoted from a straightforward studio management SaaS (~$99–$299/mo) to an AI-powered marketing and managed-growth platform. Current plans run $499–$798/month — the DB entry's $59/mo pricing is outdated by several years. The DB category 'CRM & Sales' is also a mislabel; this is purpose-built fitness studio management software with marketing automation layered on top, not a general CRM.

Why we rate it

Kenko bundles the full studio ops stack — scheduling, memberships, payments, and branded member app — with AI-driven marketing automation and dedicated human coaches. The 90-day guarantee is a bold ROI commitment rarely seen in this category.

The catch

The rebrand from Bookee pushed entry costs from ~$99/mo to $499–$798/mo, pricing out smaller or early-stage studios. Managed-service tiers add further cost beyond the base SaaS fee.

Best for
Established boutique fitness studios wanting to automate client acquisition and retention
Studios hitting a revenue plateau with their current basic scheduling tools
Multi-format gyms (yoga, Pilates, CrossFit) needing branded apps and automated messaging
Not good for
Solo trainers or micro-studios on tight budgets — entry pricing starts at hundreds per month
Businesses outside the fitness and wellness vertical seeking a general booking tool
Studios wanting a lightweight scheduler without full marketing platform overhead
Friction report
Time to value
Moderate — dedicated onboarding coach accelerates setup, but full marketing automation workflows take meaningful configuration time.
Scale breakpoint
Multi-location and franchise operators must contact sales for Custom pricing; transparency drops at that tier.
Walled garden
Moderate — proprietary branded member apps and automation journeys create switching friction; data exports exist but workflows remain in-platform.

A look inside

Bookee product screenshot

Frequently Asked Questions

Alternatives

Step up

Kenko Custom plan for multi-location franchise management with tailored AI systems.

Lighter alternative

Mindbody or Pike13 for simpler boutique studio scheduling at a lower monthly entry price.

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Tags

#Booking#Scheduling

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