Productivity & Business · Security, Privacy & Backup

Backblaze

Backblaze provides unlimited cloud backup for personal computers and scalable, low-cost object storage (B2 Cloud Storage) for developers and businesses. It is recognized for its straightforward approach, reliability, and competitive pricing.

Our take: Backblaze runs two complementary services: Personal Backup (unlimited Mac/Windows backup at a flat rate) and B2 Cloud Storage (pay-as-you-go object storage at roughly one-quarter of AWS S3 pricing).

Best forIndividuals requiring reliable, unlimited data backup; developers and IT professionals seeking affordable, scalable object storage; and small to medium-sized businesses needing secure cloud backup and archival solutions
ReviewedPricing: Freemium
Try BackblazeB2 free 10 GB; Backup from $9/mo or $99/yr
The bottom line

The go-to for affordable unlimited PC backup and cost-conscious developers who need S3-compatible storage without the AWS price tag.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.7 out of 5
80+ reviews
Capterra
4.7 out of 5
140+ reviews
Trustpilot
2.2 out of 5
210+ reviews

3.5 / 5 aggregate · across 3 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isBackblaze — unlimited personal cloud backup and low-cost S3-compatible object storage (B2).
Our takeBackblaze runs two complementary services: Personal Backup (unlimited Mac/Windows backup at a flat rate) and B2 Cloud Storage (pay-as-you-go object storage at roughly one-quarter of AWS S3 pricing).
The current rate is $9/month (or $99/year). Price tier 'freemium' holds because B2 offers a permanent free 10 GB storage tier; Personal Backup provides only a 15-day trial.
Why we rate itBackblaze is one of the few services that genuinely delivers on 'unlimited' backup without throttling, and B2's CDN egress partnerships make it a compelling alternative to AWS S3 for media-heavy workloads.
Transparent, flat pricing with no hidden fees is rare at this scale.
The catchPersonal Backup covers only one computer per subscription (external drives attached to that machine are included) and has no file-sync or sharing features.
B2 has a strong API but relies on third-party clients (Cyberduck, Mountain Duck, rclone) for desktop management rather than a native app.

Best / not good for

Best for
  • Individuals needing unlimited, low-maintenance PC backup
  • Developers and media teams seeking cheap, S3-compatible object storage
  • Small businesses archiving large volumes of files without AWS-level budgets
Not good for
  • Teams needing file sync, sharing, or collaborative cloud drives
  • Enterprises requiring SLA-backed support and compliance certifications out of the box
  • Workloads that demand multi-region replication with a single-vendor native solution
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: Personal Backup installs in minutes and begins backing up automatically; B2 bucket creation takes under 5 minutes via web UI or API.
  2. Scale breakpoint
    B2 egress costs climb if you exceed 3x monthly storage outside CDN-partner networks; Personal Backup is per-computer so multi-machine households pay per seat.
  3. Walled garden
    Low: B2 is S3-compatible so data is portable via standard tools (rclone, AWS CLI); Personal Backup exports are available as zip downloads or physical drive restores.

A look inside

Backblaze product screenshot

Frequently Asked Questions

What is Backblaze and what does it offer?

Backblaze is a cloud backup and storage service designed to help individuals and businesses securely back up files, documents, and system data online. It focuses on simplicity, reliability, and automatic backups

How does Backblaze help users protect their data?

Backblaze automatically backs up files from computers and external drives to the cloud. In case of accidental deletion, hardware failure, or data loss, users can quickly restore their files, ensuring data safety.

Is Backblaze easy to use for beginners?

Yes, Backblaze is user-friendly with a simple installation process and intuitive interface. Users can set up automatic backups and restore files without needing technical expertise.

Can Backblaze integrate with other tools or platforms?

Backblaze primarily focuses on cloud backup, but it also supports external drive backups and integrates with some business workflows, providing flexibility in data protection strategies.

Who should use Backblaze and what are the benefits?

Backblaze is ideal for individuals, freelancers, and small to medium businesses. It offers reliable automatic backups, secure cloud storage, easy restoration of files, and peace of mind knowing important data is protected.

Alternatives

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