What is Backblaze and what does it offer?

Backblaze is a cloud backup and storage service designed to help individuals and businesses securely back up files, documents, and system data online. It focuses on simplicity, reliability, and automatic backups

How does Backblaze help users protect their data?

Backblaze automatically backs up files from computers and external drives to the cloud. In case of accidental deletion, hardware failure, or data loss, users can quickly restore their files, ensuring data safety.

Is Backblaze easy to use for beginners?

Yes, Backblaze is user-friendly with a simple installation process and intuitive interface. Users can set up automatic backups and restore files without needing technical expertise.

Can Backblaze integrate with other tools or platforms?

Backblaze primarily focuses on cloud backup, but it also supports external drive backups and integrates with some business workflows, providing flexibility in data protection strategies.

Who should use Backblaze and what are the benefits?

Backblaze is ideal for individuals, freelancers, and small to medium businesses. It offers reliable automatic backups, secure cloud storage, easy restoration of files, and peace of mind knowing important data is protected.

Reviewed · Updated 2026-06-19

Backblaze

Backblaze provides unlimited cloud backup for personal computers and scalable, low-cost object storage (B2 Cloud Storage) for developers and businesses. It is recognized for its straightforward approach, reliability, and competitive pricing.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Freemium

Best for

Individuals requiring reliable, unlimited data backup; developers and IT professionals seeking affordable, scalable object storage; and small to medium-sized businesses needing secure cloud backup and archival solutions

Community ratings

3.5/ 5 aggregate · across 3 sources

4.780+ reviews

Capterra

4.7140+ reviews

Trustpilot

2.2210+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Backblaze — unlimited personal cloud backup and low-cost S3-compatible object storage (B2).

Our take

Backblaze runs two complementary services: Personal Backup (unlimited Mac/Windows backup at a flat rate) and B2 Cloud Storage (pay-as-you-go object storage at roughly one-quarter of AWS S3 pricing). The DB lists entry price as $7/month — the current rate is $9/month (or $99/year). Price tier 'freemium' holds because B2 offers a permanent free 10 GB storage tier; Personal Backup provides only a 15-day trial.

Why we rate it

Backblaze is one of the few services that genuinely delivers on 'unlimited' backup without throttling, and B2's CDN egress partnerships make it a compelling alternative to AWS S3 for media-heavy workloads. Transparent, flat pricing with no hidden fees is rare at this scale.

The catch

Personal Backup covers only one computer per subscription (external drives attached to that machine are included) and has no file-sync or sharing features. B2 has a strong API but relies on third-party clients (Cyberduck, Mountain Duck, rclone) for desktop management rather than a native app.

Best for

Individuals needing unlimited, low-maintenance PC backup

Developers and media teams seeking cheap, S3-compatible object storage

Small businesses archiving large volumes of files without AWS-level budgets

Not good for

Teams needing file sync, sharing, or collaborative cloud drives

Enterprises requiring SLA-backed support and compliance certifications out of the box

Workloads that demand multi-region replication with a single-vendor native solution

Friction report

Time to value

Fast: Personal Backup installs in minutes and begins backing up automatically; B2 bucket creation takes under 5 minutes via web UI or API.

Scale breakpoint

B2 egress costs climb if you exceed 3x monthly storage outside CDN-partner networks; Personal Backup is per-computer so multi-machine households pay per seat.

Walled garden

Low: B2 is S3-compatible so data is portable via standard tools (rclone, AWS CLI); Personal Backup exports are available as zip downloads or physical drive restores.

A look inside

Frequently Asked Questions

Alternatives

Step up

Wasabi or AWS S3 for enterprises needing broader compliance certifications, multi-region replication, and native ecosystem depth.

Lighter alternative

Google One or iCloud+ for users who only need simple file backup without a separate client app.

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