
Retell AI
Platform for building, testing and running AI voice agents that answer and make phone calls, billed per minute.
Our take: Retell AI gives teams a drag-and-drop flow builder, call transfer, appointment booking, a knowledge base, batch calling, simulation testing and post-call analysis for AI phone agents, plus chat and SMS agents.
Retell AI is a platform for building, testing and deploying AI voice agents that answer and make phone calls, for uses such as receptionists, appointment booking, lead qualification and customer service. It is aimed at businesses and developers automating call volume. Pricing is pay as you go at $0.07 to $0.31 per minute for voice agents, and new accounts get $10 in free credits.
The go-to API platform for developers shipping production-grade AI voice agents at scale.
Our score
Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.
Community ratings
Shown for context only. Our score is independent.
4.8 / 5 aggregate · across 2 sources
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it is, and why we rate it
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Our takeRetell AI gives teams a drag-and-drop flow builder, call transfer, appointment booking, a knowledge base, batch calling, simulation testing and post-call analysis for AI phone agents, plus chat and SMS agents.
Best / not good for
- Developer teams building AI phone agents for support or sales
- Startups needing pay-as-you-go telephony AI without upfront commitment
- Enterprises requiring compliant, high-concurrency voice AI infrastructure
- Teams that need a fixed monthly price for call volume
- Anyone looking for AI narration or storytelling (it is a phone agent platform)
- Very high call volumes on a tight per-minute budget
Friction report
Trade-offs to know before signing up.
- Time to valueModerate: API keys and $10 credits are instant, but meaningful agent deployment requires LLM setup, telephony configuration, and testing cycles — expect hours to days.
- Scale breakpointConcurrent call limits (20 free) and per-minute cost stacking become significant pain points beyond a few hundred monthly call-hours.
- Walled gardenLow: standard REST API, webhook-based data export, and support for third-party LLMs and TTS providers keep lock-in minimal.
Retell AI pricing
| Item | Price |
|---|---|
| AI voice agents (pay as you go) | $0.07 to $0.31 per minute |
| AI chat agents | From $0.002 per message |
| Retell voice infrastructure | $0.055 per minute |
| Text-to-speech | $0.015 per minute (ElevenLabs voices $0.040) |
| US telephony (Twilio) | $0.015 per minute; no charge for your own SIP |
| Retell phone number | $2.00 per month |
| Concurrent calls | 20 free, then $8.00 per call per month |
| Enterprise | Custom pricing |
From Retell AI's pricing page, checked 3 October 2026. LLM charges are added per minute and vary by model. New accounts get $10 in free credits.
A look inside

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Retell AI alternatives
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