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Perpetua

Retail media optimization software that automates Amazon and Walmart PPC bidding, keyword management, and full-funnel advertising to drive profitable growth.

Our take: Perpetua offers a comprehensive suite for automating and optimizing PPC campaigns across major marketplaces.

Best forEcommerce brands and agencies running high-volume or multi-marketplace sponsored ad campaigns who want to automate bid management and scale profitably
ReviewedPricing: Paid
6.8 out of 105 criteria · see breakdown
Try PerpetuaFrom $695/month
The bottom line

A powerful tool for scaling ecommerce advertising, but costs can escalate with increased ad spend.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.5 out of 5
70+ reviews
Trustpilot
2.9 out of 5
60+ reviews

3.8 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isPerpetua — AI-driven retail media optimization platform for Amazon and Walmart sellers.
Our takePerpetua offers a comprehensive suite for automating and optimizing PPC campaigns across major marketplaces.
While the platform provides robust features, its pricing structure, combining a base fee with a percentage of ad spend, may become costly for high-volume advertisers.
Why we rate itPerpetua's automation capabilities and comprehensive analytics make it a strong choice for advertisers seeking to optimize and scale their campaigns efficiently.
The catchThe percentage-based fee in higher tiers can lead to significant costs as ad spend increases.

Best / not good for

Best for
  • Mid-sized ecommerce brands
  • Large-scale advertisers
  • Agencies managing multiple clients
Not good for
  • Small sellers with limited budgets
  • Advertisers seeking fixed-cost solutions
  • Businesses not primarily on Amazon or Walmart
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: Requires setup and learning curve to fully leverage features.
  2. Scale breakpoint
    Costs escalate with increased ad spend due to percentage-based fees.
  3. Walled garden
    Moderate: Primarily focused on Amazon and Walmart, limiting applicability to other platforms.
Still a fit?
If none of these block you, try it on the official site.
Try Perpetua

Frequently Asked Questions

Does Perpetua offer a free trial or free plan?

Perpetua does not publicly advertise a free tier or free trial. Access is gated behind a demo request, after which the sales team provides plan options and pricing.

Which marketplaces does Perpetua support?

Perpetua primarily supports Amazon and Walmart advertising, covering the major ad types on both platforms. Amazon support includes Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

How does Perpetua's automated bidding work?

Perpetua's AI bidding engine analyzes conversion likelihood for each keyword and adjusts bids daily to keep campaigns on track toward your target ACOS or ROAS. You can also set fixed bids or bid multipliers on specific targets for more manual control.

Is Perpetua suitable for small sellers or only enterprise brands?

Perpetua offers both self-serve access and fully managed services, giving it flexibility for mid-market and enterprise sellers. Very small or beginner sellers may find the platform more feature-rich than needed at their current ad spend level.

What makes Perpetua different from other Amazon PPC tools?

Perpetua distinguishes itself with full-funnel ad coverage (including Amazon DSP), Share of Voice competitive intelligence, flexible keyword automation modes, and an enterprise-grade reporting layer — going beyond basic bid management to support holistic retail media strategy.

Alternatives

  • Step up

    Quartile for advanced analytics and broader marketplace support.

  • Lighter alternative

    Teikametrics for a more budget-friendly option with essential features.

Showing 1–2 of 2

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Tags

#amazon-ppc#retail-media#marketplace-advertising

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