SEO & Growth · Analytics & Data

mParticle

Enterprise customer data platform owned by Rokt that collects, unifies and routes customer data to 300+ tools; quote-based, credit pricing.

Our take: mParticle is built for brands with real engineering capacity and many downstream tools: you instrument once with its SDKs, resolve identities, and fan data out to 300+ destinations.

Best forEnterprise customer data

ReviewedOct 2026Paid

6.85 criteria · see breakdown

Try mParticleQuote-based; prepaid mParticle Credits

mParticle is an enterprise customer data platform, owned by Rokt, that collects app and web data, resolves it into customer profiles and sends it to 300+ marketing and analytics tools. It is built for consumer brands with developers on staff. There are no public prices: customers prepay mParticle Credits that usage draws down.

mParticle is now owned by Rokt

Rokt and mParticle announced their merger on 16 January 2025, with Rokt investing $300 million and taking ownership of the company.

mParticle keeps its own name, website and docs, and also appears as 'Rokt mParticle' on Rokt's site.

Checked October 4, 2026

The bottom line

Strong plumbing for large consumer brands; budget and model usage before signing.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isAn enterprise customer data platform that collects, unifies and routes first-party data, owned by Rokt.

Our takemParticle is built for brands with real engineering capacity and many downstream tools: you instrument once with its SDKs, resolve identities, and fan data out to 300+ destinations.

Rokt's ownership pushes it toward ad performance features such as Match Boost and audience expansion. The price model is the main hurdle: a prepaid credit commitment metered across many billing items, with no public rates.

Why we rate itWide SDK coverage, identity resolution and a very large integration catalogue.

The catchOpaque, commitment-based pricing with many billable items, and engineering work to implement.

Best / not good for

Best for

Consumer brands with apps and websites
Teams feeding many marketing and analytics tools
Data teams needing governance

Not good for

Startups on small budgets
Teams without developers

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Weeks to months: contract, data planning and SDK implementation across platforms.
Scale breakpoint
Event volume and real-time features consume credits faster as you grow.
Walled garden
Low: APIs, warehouse sync and 300+ integrations move data in and out.

Still a fit?

If none of these block you, try it on the official site.

Try mParticle

What mParticle bills for under value-based pricing

Billing item	How it is counted
Tiered events	Per million events, the greater of events ingested or events after output rules
Additional long-term retention	Extra storage units times stored event counts
Real-time audience lookback	Extra units times real-time tier events
Real-time products	Active audiences and calculated attributes above 5 included
Hosted rule invocations	Executions of mParticle-hosted rules
Backfill and data replays	Events retrieved from storage
Profile API	Blocks of 50 queries per second

From mParticle's usage metering docs, checked 4 October 2026. Each item uses rates from your contract and draws down prepaid mParticle Credits; no public rates are published.

Frequently Asked Questions

How much does mParticle cost?

mParticle does not publish prices; its pricing page leads to a sales contact form. Under value-based pricing you commit upfront to mParticle Credits, and usage such as event volume, data retention and real-time audiences draws them down. Larger commitments get bigger discounts (checked 4 October 2026).

Is mParticle a CDP?

Yes. mParticle calls itself a customer data platform. It collects data through SDKs and APIs, unifies it into customer profiles and sends it to marketing, analytics and warehouse tools.

Who owns mParticle?

Rokt, an ecommerce technology company. The two announced their merger on 16 January 2025, with Rokt investing $300 million. mParticle keeps its own brand and website.

What is mParticle used for?

Brands use it to track app and web events once, resolve which events belong to the same customer, build audiences and predictive segments, and send that data to tools such as Braze, Meta, Snowflake and Adobe.

Does mParticle have a free trial?

No free trial or free plan is listed. mParticle offers demos and a pricing request through its contact page (checked 4 October 2026).

mParticle alternatives

Other customer data and analytics tools to compare:

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Sources checked October 4, 2026: mParticle homepage, Rokt mParticle product page, mParticle docs: Web overview, mParticle docs: Usage metering for value-based pricing, Rokt and mParticle merger announcement.

Conversion Gems independently reviews every tool.

mParticle

What mParticle bills for under value-based pricing

Frequently Asked Questions

mParticle alternatives

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