Marketing · Social Media & Scheduling

Loomly

A social media platform to plan, schedule, and analyze content efficiently for teams and agencies.

Our take: Loomly is built around a content calendar with approval workflows and roles, an AI assistant and analytics.

Best forMarketing teams, agencies

ReviewedOct 2026Free Trial

6.95 criteria · see breakdown

Try LoomlyFrom $49/mo (billed annually)

Loomly is a social media management platform for planning, approving, scheduling and reporting on posts across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. Starter costs $65 a month or $49 a month billed yearly, and there is a 7-day free trial with no credit card. Loomly is owned by Bending Spoons.

The bottom line

A calendar-first social media tool for small teams and agencies. Check whether 3 users is enough before you commit to Starter.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

4.6

310+ reviews

Capterra

4.7

110+ reviews

4.6 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isLoomly — social media management platform for teams with scheduling, approvals, and analytics.

Our takeLoomly is built around a content calendar with approval workflows and roles, an AI assistant and analytics.

Starter covers 12 social accounts and 3 users; Beyond raises that to 60 accounts and unlimited users and adds custom branding and custom workflows. There is no free plan, only a 7-day trial, and yearly plans can't be cancelled early.

Why we rate itThe calendar, approval workflows and roles suit teams that need sign-off before posts go out, and the yearly price saves 25%.

The catchStarter is limited to 3 users, and the next plan (Beyond) costs about five times as much.

Yearly plans are paid upfront and can't be terminated early.

Best / not good for

Best for

Small agencies managing multiple client social accounts
Marketing teams needing structured content approval workflows
Brands requiring white-label performance reporting for stakeholders

Not good for

Solo creators who only need basic scheduling
Teams of more than 3 users that don't want the Beyond price
Anyone who wants a free plan

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Fast: a 7-day trial with no card; connect accounts and start filling the calendar.
Scale breakpoint
The gap between Starter (3 users, 12 accounts) and Beyond (unlimited users, 60 accounts at $249/mo) leaves mid-sized teams with no graceful step-up; costs jump sharply as headcount grows past 3.
Walled garden
Moderate: plans, calendars and approval workflows live inside Loomly.

Still a fit?

If none of these block you, try it on the official site.

Try Loomly

Loomly pricing

Plan	Monthly billing	Yearly billing	Limits
Starter	$65/month	$49/month ($588/year)	12 social accounts, 3 users, unlimited calendars
Beyond	$332/month	$249/month ($2,988/year)	60 social accounts, unlimited users, unlimited calendars
Enterprise	Custom	Custom	61+ social accounts, unlimited users, priority support

From Loomly's pricing page and homepage, checked 3 October 2026. Prices in USD; sales tax may apply. 7-day free trial, no credit card. Yearly plans save 25% but can't be terminated early. Nonprofits get a 50% lifetime discount.

A look inside

Frequently Asked Questions

How much does Loomly cost?

Starter costs $65 a month, or $49 a month billed yearly ($588). Beyond costs $332 a month, or $249 a month billed yearly ($2,988). Enterprise is custom (checked 3 October 2026).

Does Loomly have a free trial?

Yes. Loomly offers a 7-day free trial and no credit card is needed.

Does Loomly have a free plan?

No. After the 7-day trial you need a paid plan.

Can I cancel a Loomly yearly plan early?

No. Loomly says yearly plans are charged upfront for 12 months and can't be terminated early. Monthly plans can stop anytime.

Who owns Loomly?

Bending Spoons. Its acquisition of Loomly was announced in January 2025, and the loomly.com footer names Bending Spoons Operations S.p.A.

Loomly alternatives

Other social media management tools from our reviews:

Showing 1–3 of 4

Sources checked October 3, 2026: Loomly pricing, Loomly homepage, Willkie: Bending Spoons acquisition of Loomly (January 2025).

Conversion Gems independently reviews every tool.