
linkby
Creator marketplace platform connecting brands with publishers for sponsored content.
If you want editorial coverage from premium publishers without upfront PR retainers, Linkby's CPC model is uniquely low-risk — you only pay for clicks that actually land.
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Linkby — performance PR marketplace connecting ecommerce brands with 600+ premium publishers on a pay-per-click model.
Linkby is a performance PR and native content platform, not a traditional creator marketplace. Brands pay only for clicks (CPC from $1–$2/click) with zero subscription or signup fees. DB had price_tier as 'free_trial' and pricing as 'Freemium' — both incorrect; Linkby is purely usage-based. Publishers (400–600+ outlets) write editorial-style content and get paid per valid click delivered. A $15M Series B in July 2025 is funding U.S. expansion and a GEO (Generative Engine Optimization) positioning pivot.
Linkby flips traditional PR economics: instead of a $5K–$15K monthly retainer with no guaranteed coverage, you allocate a CPC budget and pay only for verified reader engagement. The 600+ publisher network spans premium media outlets, newsletters, and creators — making this one of the more credible performance-PR options available.
Campaign minimums of $2,500–$10,000 per publisher mean this isn't cheap for small budgets. Publisher editorial control means you can't dictate exact messaging. Volume and reach depend heavily on publisher opt-in for your campaign brief.
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Alternatives
Outbrain or Taboola for large-scale native content distribution with broader inventory.
HARO (Connectively) or Featured.com for earned media outreach without CPC spend.
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