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Lasso

All-in-one affiliate link management and product display tool that helps content creators earn more from their existing traffic.

Our take: Lasso offers a comprehensive solution for managing affiliate links and enhancing product displays across various platforms.

Best forContent creators and bloggers who want to maximise affiliate income without juggling multiple plugins or manually chasing broken links
ReviewedPricing: Paid
7.5 out of 105 criteria · see breakdown
Try LassoFrom $29/mo
The bottom line

A robust tool for content creators seeking to optimize affiliate marketing efforts, though it requires a paid subscription.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

Trustpilot
3.4 out of 5
90+ reviews

3.4 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isLasso — an affiliate link management and product display tool for content creators.
Our takeLasso offers a comprehensive solution for managing affiliate links and enhancing product displays across various platforms.
Lasso operates on a paid subscription model, with plans starting at $29 per month.
Why we rate itLasso streamlines affiliate link management and offers attractive product display options, enhancing user engagement and potential earnings.
The catchNo free plan available; all features require a paid subscription.

Best / not good for

Best for
  • Content creators managing multiple affiliate links
  • Bloggers seeking enhanced product displays
  • Marketers needing automated link monitoring
Not good for
  • Those seeking a free affiliate management tool
  • Users with minimal affiliate marketing needs
  • Non-English language affiliate programs
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: Quick setup and immediate link management benefits.
  2. Scale breakpoint
    Higher-tier plans required for managing multiple sites.
  3. Walled garden
    Moderate: Integrates with various platforms but primarily designed for English-language programs.
Still a fit?
If none of these block you, try it on the official site.
Try Lasso

Frequently Asked Questions

Does Lasso have a free plan?

Yes. Lasso offers a free-forever plan that covers one property with single product displays, Amazon image support via API, and a basic link dashboard — enough for creators who are just starting out with affiliate marketing.

Do I need an Amazon API key to use Lasso?

No. Paid plans include Lasso's no-API Amazon integration, which automatically pulls product images and pricing without requiring you to apply for or maintain an Amazon Product Advertising API key.

Which platforms does Lasso work on?

Lasso works on WordPress (via its plugin), any HTML website (via embed code), and can power Lasso Pages for YouTube channel pages and Instagram link-in-bio destinations — so creators aren't limited to a single platform.

Can I migrate my existing affiliate links into Lasso?

Yes. Lasso includes an import tool that can pull in links from popular plugins such as Pretty Links, ThirstyAffiliates, AAWP, and others, so you don't have to rebuild your link library from scratch.

What is the difference between the Creator, Pro, and Studio plans?

Creator covers one property with core displays and broken-link alerts. Pro adds advanced analytics, international link localisation, and support for up to three properties. Studio scales to five properties, adds team seats, API access, and priority support — suited to agencies or multi-site publishers.

Alternatives

  • Step up

    ThirstyAffiliates for advanced link cloaking and management.

  • Lighter alternative

    Pretty Links for basic link management needs.

Showing 1–2 of 2

Conversion Gems independently reviews every tool.

Tags

#affiliate marketing#link management#WordPress plugin

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