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E-Commerce · AI Product Photos

Doji

AI-powered virtual try-on app that lets shoppers create a photorealistic avatar and try on real designer fashion before buying.

Our take: Doji enables users to create photorealistic avatars from their photos, allowing them to virtually try on designer clothing.

Best forFashion shoppers who want to see exactly how designer pieces look on their own body before purchasing online
ReviewedPricing: Freemium
6.7 out of 105 criteria · see breakdown
Try DojiFree (invite-only access)
The bottom line

An innovative tool for fashion enthusiasts seeking a personalized online shopping experience.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isDoji — an AI-powered virtual try-on app for designer fashion.
Our takeDoji enables users to create photorealistic avatars from their photos, allowing them to virtually try on designer clothing.
The app is currently invite-only and available exclusively on iOS.
Why we rate itDoji offers a unique blend of AI technology and fashion, enhancing the online shopping experience by reducing uncertainty about fit and style.
The catchLimited access due to invite-only status and iOS exclusivity.

Best / not good for

Best for
  • Fashion enthusiasts
  • Online shoppers seeking personalized experiences
  • Users interested in virtual try-on technology
Not good for
  • Android users
  • Those without access to an invite
  • Shoppers preferring in-store experiences
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Moderate: Requires uploading multiple photos and waiting for avatar creation.
  2. Scale breakpoint
    Potential scalability issues as user base grows, especially with avatar processing times.
  3. Walled garden
    High: Invite-only access and iOS exclusivity limit user base.
Still a fit?
If none of these block you, start on the free plan.
Try Doji

Frequently Asked Questions

Is Doji free to use?

Yes — Doji is free to download on the App Store. Access is currently invite-only, so new users join via the in-app waitlist or a referral from an existing member.

How does the AI avatar work?

You upload a few photos and Doji's AI generates a photorealistic digital likeness of you. That avatar is then used to virtually try on clothing items so you can see how pieces will actually look on your body shape.

Which brands and products can I try on?

Doji offers access to over one million products from designer and contemporary brands. The Safari browser extension also lets you pull in items from virtually any fashion website, not just those natively integrated in the app.

Is Doji available on Android or as a web app?

Currently Doji is an iOS-only app requiring iOS 18.0 or later. There is no Android or standalone web version announced at this time.

Who is behind Doji and is it an established company?

Doji is developed by Doji Labs, Inc., a New York-based startup. The company raised a seed funding round in 2025 led by prominent venture investors, signalling strong early backing for the product's long-term development.

Alternatives

  • Step up

    Zara's virtual fitting room for a broader range of brands.

  • Lighter alternative

    Snapchat's AR try-on features for casual fashion exploration.

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Tags

#virtual try-on#AI fashion#ecommerce

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