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Reviewed · Updated 2026-06-19

Dashlane

Dashlane is a comprehensive password manager and digital wallet application designed to secure and simplify online identity management. It stores passwords, personal information.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
Individuals and businesses seeking a robust, user-friendly solution for managing digital identities, enhancing online security, and streamlining login processes across various platforms and devices
Category
Security, Privacy & Backup
The bottom line

Best-in-class UX and bundled security extras justify the premium — just don't come looking for a free tier.

7.5
Our score
7.5 / 10
Conversion Gems editorial verdict
From $4.99/mo (billed annually)
Features8/10
8 - unlimited vault, VPN, dark web monitoring, passkey support, and secure sharing in one app; business tier adds AI phishing detection.
Value6/10
6 - $4.99/mo is reasonable but elimination of the free plan and opaque business pricing drag value vs. Bitwarden free or NordPass.
Ease of use9/10
9 - consistently praised for the most polished onboarding and autofill UX in the category; minimal learning curve.
Ecosystem7/10
7 - all major browsers, iOS/Android, SSO/SCIM for business, and some SIEM hooks; not as deeply integrated as enterprise-first tools.
Support7/10
7 - email support 7 days/week and live chat on paid personal plans; dedicated customer success manager on enterprise tiers.

Community ratings

3.4/ 5 aggregate · across 3 sources
G2
4.5620+ reviews
Capterra
4.5270+ reviews
Trustpilot
3.26,100+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Dashlane — password manager and digital identity vault for individuals and businesses.

Our take

Dashlane is a polished, full-featured password manager that bundles a VPN and dark web monitoring alongside its core vault — a combination most rivals charge separately for. The DB catalogue lists it as freemium with a $3.99/mo entry price; both are now incorrect: Dashlane discontinued its free plan in September 2025, and the current personal Premium entry price is $4.99/mo (billed annually). The business tier has been rebranded to Omnix™ with custom pricing.

Why we rate it

Few password managers include a VPN and dark web monitoring at this price point. The autofill accuracy and cross-device sync are consistently top-tier, and the new Omnix™ business layer adds AI-powered phishing detection that serious SMBs will value.

The catch

Removing the free plan in 2025 eliminates the no-cost entry point; budget users will find Bitwarden's free tier hard to ignore. Business pricing is opaque — no self-serve checkout, sales call required.

Best for
Individuals wanting VPN + password management bundled in one subscription
Families needing shared secure vaults across up to 10 accounts
SMBs that need credential hygiene enforcement with admin dashboards and SSO
Not good for
Budget-conscious users — no free tier since September 2025
Open-source or self-hosting advocates (Bitwarden is a stronger fit)
Large enterprises needing deep SIEM/compliance integrations out of the box
Friction report
Time to value
Fast: browser extension installs in under two minutes; autofill activates on first login attempt.
Scale breakpoint
Business Omnix™ plans require a sales conversation — no self-serve checkout at team scale creates friction for fast-moving startups.
Walled garden
Moderate: encrypted vault export (CSV/JSON) is available, but deep autofill habits and shared-vault workflows create real switching friction.

A look inside

Dashlane product screenshot

Frequently Asked Questions

Alternatives

Step up

Dashlane Omnix™ Credential Protection for AI-powered phishing detection and enterprise SIEM integration.

Lighter alternative

Bitwarden (free, open-source) for cost-conscious users who don't need a bundled VPN.

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Tags

#PasswordManager#Security#Privacy

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