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Productivity & Business · Finance, Billing & Accounting

BluePay

Processes payments securely and efficiently for online and in-person transactions.

Our take: BluePay is a B2B payment processing platform (online, in-person, ACH, mobile) that was acquired by First Data in 2017 and folded into Fiserv when First Data and Fiserv merged in 2019.

Best forPayment processors
ReviewedPricing: Paid
6.0 out of 105 criteria · see breakdown
Try BluePayCustom pricing; contact for rates
The bottom line

A capable multi-channel payment gateway now operating under Fiserv's umbrella — solid for businesses needing ACH plus card plus recurring billing, but the brand is fading into CardConnect/Fiserv.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isBluePay — a Fiserv/First Data payment gateway for multi-channel merchant payment processing.
Our takeBluePay is a B2B payment processing platform (online, in-person, ACH, mobile) that was acquired by First Data in 2017 and folded into Fiserv when First Data and Fiserv merged in 2019.
The brand is actively being absorbed: bluepay.com now redirects to cardconnect.com (another Fiserv company), though API documentation remains live on Fiserv Developer Studio. BluePay is a full merchant payment gateway with custom interchange-plus pricing, aimed at SMBs and ISVs.
Why we rate itBluePay offers a full payment stack — cards, ACH, digital wallets, customer vault, fraud tools, real-time reporting — with strong API integration capabilities.
Under Fiserv it carries enterprise-grade infrastructure.
The catchThe BluePay brand is being phased out into CardConnect/Fiserv; no public pricing forces a sales conversation before you can evaluate costs, and smaller merchants may find Stripe or Square significantly easier to onboard.

Best / not good for

Best for
  • SMBs and mid-market merchants needing ACH plus card processing in one gateway
  • ISVs and developers integrating payments into CRM or ERP platforms
  • Businesses with high recurring billing or subscription payment volumes
Not good for
  • Solo freelancers or micro-businesses needing instant transparent pricing
  • Merchants wanting a fully self-serve signup without a sales call
  • Teams seeking a modern, actively branded product with a clear long-term roadmap
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: custom pricing requires a sales conversation, and API integration demands developer resources before accepting a first payment.
  2. Scale breakpoint
    Custom rate negotiations become critical at high volume; Fiserv's corporate support tiers can feel impersonal for smaller accounts.
  3. Walled garden
    Moderate: API and data exports exist, but transaction history and vault data live within Fiserv infrastructure, making migration non-trivial.
Still a fit?
If none of these block you, try it on the official site.
Try BluePay

Frequently Asked Questions

How does this payment processing platform handle transactions for businesses?

It processes payments, handles card and digital transactions, and ensures secure financial operations for businesses.

Can businesses process credit card payments and manage merchant accounts with this platform?

Yes, businesses can process credit card payments, manage merchant accounts, and reconcile transactions with integrated payment platforms.

How can BluePay help in processing payments securely for businesses online and in-person?

BluePay processes secure payments online and in-person, supporting businesses with merchant services and compliance.

How does this payment processing platform securely handle transactions for businesses of all sizes?

Payment processing platforms securely handle transactions by encrypting data, supporting multiple payment methods, and ensuring PCI compliance for businesses.

What payment processing and merchant services does this platform provide for businesses?

It provides payment gateways, card processing, invoicing, and merchant services to facilitate secure transactions for businesses.

Alternatives

  • Step up

    Fiserv Carat or CardConnect enterprise for large-volume merchants needing full Fiserv ecosystem depth.

  • Lighter alternative

    Stripe for developer-friendly self-serve payment processing with transparent public pricing.

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Tags

#Payments#Processing

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